September 2, 2010

Mission-centered Web Strategies

Google, Mozilla, Opera tackle Microsoft

In order to have a war, combatants must engage on a field of battle – somewhere. A browser war relatively quiet for a decade but almost as old as the World Wide Web, rekindled this week in Europe. Search engine giant Google joined a European Union antitrust lawsuit against Microsoft and its Web browser, Internet Explorer.

In doing so, Google joins Mozilla, manufacturers of the Firefox browser, and Opera, the Norwegian browser that has been around since the Internet “Browser Wars” of the 1990s. Google last year unveiled its own browser, Chrome.

The lawsuit filed in January of 2009 asserts Microsoft illegally ties Internet Explorer to its Windows operating system in order to stifle competition. The alignment of three Web browser makers against Microsoft and Internet Explorer conjures images of the “Browser Wars” of the 1990s when Netscape and Internet Explorer vied for supremacy in the browser market.

In the mid 1990s Netscape was supreme among a host of browsers including Mosaic (Netscape’s parent), Tapestry, Cello, Opera, PCWeb, MacWeb and others. 

Articles on the lawsuit have been published in:

Human error brings down Google

A “human error” at that paragon of automation known as Google brought the mighty search engine to its knees on the last day of January, 2009.

Google's own Jan. 31 update overloaded the search engine.

Google's own Jan. 31 update overloaded the search engine.

The problem started when the search engine company implemented a more or less “routine” update of the scripting that matches search results against a database of Web sites reported  to contain malicious software.

According to the official Google
Blog
, the snafu ensued when a programmer checked the URL designation of “/” – basically labeling the entire Web as potentially dangerous. The Google Blog records,  ”the URL of ‘/’ was mistakenly checked in as a value to the file and ‘/’ expands to all URLs.” 

Google secured its position as pre-eminent search engine by developing search reporting logic that orders search results according to matching sites with the highest number of links. Their news aggregator site similarly lists top news stories according to those that have the highest number of links from known news sites.