September 2, 2010

Mission-centered Web Strategies

China limits media coverage of Google

Calling Google’s withdrawal from China a “high impact incident,” the Chinese government this week issued instructions to Chinese media telling them how they will deal with the event.

The instructions include directions to report on the incident only those things provided on the central government’s Web site. Chinese media are not to allow any public discussion of Google nor create any topics or postings of their own on the subject. No investigations of the topic will be permitted.

For a copy of the memo and one analysis, see the posting at Mashable.

Mashable pitches baseball apps

Sliding baseball runnerCiting the imminent opening of baseball season, social networking mavens at Mashable sing praises for five major league baseball apps for the iPhone. The apps range in price from 99 cents to $14.99 and range in purpose from just keep scores, schedules and stats to actually playing a handheld version of the game.

You can read the entire story here.

Twitter users vulnerable

Twitter users are vulnerable to a series of computer attacks that range from compromising their Twitter accounts to infecting their computers. Web security researchers at Secure Science have demonstrated code that takes advantage of cross-site scripting, or XSS.

Researcher Eric Wastl, quoted in Information Week, describes the exploit this way, ”Basically, we produce a link and if a Twitter user clicks on it, it allows us to hijack their accounts.”

twitter-82This is the same kind of vulnerability that plagued users of MySpace until recently and was described by Swedish student Niklas Bivald in a pair of articles written in 2006.

The most serious danger from this kind of vulnerability is that it allows attackers to insert malicious code into Web pages that then can be used to get around access controls. The attacker can then conduct phishing schemes or any other kind of exploit they desire.

Google, Mozilla, Opera tackle Microsoft

In order to have a war, combatants must engage on a field of battle – somewhere. A browser war relatively quiet for a decade but almost as old as the World Wide Web, rekindled this week in Europe. Search engine giant Google joined a European Union antitrust lawsuit against Microsoft and its Web browser, Internet Explorer.

In doing so, Google joins Mozilla, manufacturers of the Firefox browser, and Opera, the Norwegian browser that has been around since the Internet “Browser Wars” of the 1990s. Google last year unveiled its own browser, Chrome.

The lawsuit filed in January of 2009 asserts Microsoft illegally ties Internet Explorer to its Windows operating system in order to stifle competition. The alignment of three Web browser makers against Microsoft and Internet Explorer conjures images of the “Browser Wars” of the 1990s when Netscape and Internet Explorer vied for supremacy in the browser market.

In the mid 1990s Netscape was supreme among a host of browsers including Mosaic (Netscape’s parent), Tapestry, Cello, Opera, PCWeb, MacWeb and others. 

Articles on the lawsuit have been published in:

A brief history of the Web

Before the Web was the Internet. Creation of the Internet is generally agreed to have happened over Labor Day weekend (Sept. 1-2) in 1969. While the Internet had already achieved a sort of international status in the 1970s, the World Wide Web did not even have a working model until late in 1990.

Berners-Lee imagined a global web of links.

Tim Berners-Lee imagined a global web of links.

In that year, Tim Berners-Lee, working at CERN Laboratory for particle physics in Switzerland, began working on a hypertext system to manage project documentation at the laboratory.

Berners-Lee described his vision this way: “I wanted the act of adding a new link to be trivial; if it was, then a web of links could spread evenly across the globe.”

While Berners-Lee had a working World Wide Web client program by the end of 1990, he had a difficult time getting people of authority to pay attention to his project.

Across the Atlantic, his World Wide Web program had competition from a system developed at the University of Minnesota – Gopher.

Gopher was the first Internet browsing program to gain widespread acceptance. Its computer source code was released to the public in December of 1991, and much of the Internet-savvy world at the time quickly embraced this program. Gopher neatly organized information into hierarchical menus and simplified Internet navigation by automatically making remote connections, logging in, and retrieving data.

Still, all this was the exclusive domain of the denizens of darkened rooms lit by flickering computer screens.

Until 1993.

Three watershed events came together in 1993 to lay the groundwork for World Wide Web adoption by the masses.

  1. Public attention was focused on the Internet when newly inaugurated U.S. Vice President Al Gore announced a federal program called the National Information Infrastructure (NII) in June of 1993. By fall, all three major U.S. weekly news magazines had published cover articles about the Internet.
  2. As part of the NII, development of the Internet opened to commercial interests. Before this time, the Net was built mostly with NSF funding, and commercial activity over the Internet was forbidden. In less than two years the first waves of the dot-com bubble were underway.
  3. The “killer application” was unveiled and given to the public. Teams headed by Marc Andreessen at the National Center for Supercomputing Applications (NCSA) in Illinois released “Mosaic,” an Internet browser for ordinary desktop computers that put a graphical, point-and-click interface on the Net.

So it happened that the Internet had been around a quarter century before the World Wide Web began to get public notice. The rest of the Internet is still in place, and in fact makes Web browsing possible.

Clever people have put “Web interfaces” on most of the rest of the ‘Net. Because of this, most people use only a Web browser and perhaps a separate e-mail client to do all that they do on the Internet.

What the Web means to you

The Web as a popular place to visit and to do business is barely a decade old (see Web history). Yet it has become a part of our lives and our way of doing business. The dot-com boom of the 1990s had all the earmarks of a classic land rush.

Then, as suddenly as it blossomed, the dot-com world went bust. How could so many people be so wrong, and what can we take away from that experience?

The Cluetrain Manifesto

The Cluetrain Manifesto

Survivors of the dot-com bust are folks who had sound business models. People who profited also had an understanding of the Web as a marketplace – whether it be a marketplace of ideas or a place of contracting for goods, services and intelligence.

 

So what is the secret of the Web? Locke, Searls and Weinberger, of Cluetrain Manifesto fame, describe it as a “conversation” and as a signal of the “end of business as usual.” Others describe it as the ultimate niche marketing tool, a device for building communities of interest free from geopolitical boundaries.

The key to putting the Web to work for your organization revolves around the conversations you conduct online and around the communities you build and engender through your Web presence. A short note to NetPresence could have you on the road to advancing your mission into new frontiers.

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